Celtx is a script writing and pre-production management software for films, TV, Ads, Commercial Video, documentaries, games, VR and many more. It allows you to write, plan and manage videos. They develop cloud based software for the early stages of production.
Garage Band can be used along side musical instruments, and microphones to record many things like dialogue, voice overs, music. it allows you to cut videos and rearrange order. it also has built in features like a keyboard and guitar to record sounds. Main features of garage band are recording and correcting vocals, sampling, downloading third party plug ins and many other useful things.
The Creative cloud is a great example of post production software's, one specific one is premier pro which can be used to edit videos and audio post production. Features include auto ducking for ambient sounds which helps you mix background noise into a video without overpowering other sound elements, robust export options, graphics panels to add special effects and lost more.
Convergent technologies benefit the production stages in lots of ways Jenkins (2008) identified 5 different convergence kinds which are economic convergence, organic convergence, cultural convergence, global convergence and finally technological convergence as he stated convergence is not just technological but instead a process that changes how media is both consumed and produced.
It is still not completely known how these different types of convergence will affect people both individually and as a society however i believe that convergence and new media technologies make people smarter by requiring them to make decisions and interact with the media they are consuming although you could argue the point that it becomes easier to gain access to more information which may make people become less motivated and lack dedication.
Technological convergence has allowed technologies that where originally unrelated to become integrated which has many benefits it allows for the integration of multiple technologies into one device, which can increase efficiency and convenience. another benefit regarding the production stages is that it can streamline the production process by allowing for multiple steps to be completed on one device which increases productivity and reduce costs.
Pre-production technology is certain tools and software used when planning, design and the overall preparation stages, one example of a pre-production software is called 'storyboarder' which is used to create a visual representation of a story or concept through a series of sketches or images that show the sequence of events, storyboards are regularly used for pre-production to plan and organize the visual elements of a project for all different media such as film, animation, video game etc. This is a good example of a convergent technology as it combines traditional art techniques used for planning with digital tools to create an efficient and cheap way to plan and visualize a project.
- Download - copying data from one computer system to another usually via the internet (film, music, video, documents....) however this can take up a lot of storage.
- Stream - transmit or receive audio/video data over the internet at a constant flow.
- Simulcast - the same programme (TV/Audio) being played at the same time. (simultaneous broadcasting)
- VOD - (video on demand) video content (movies, TV....) sent to a person directly and immediately. (platform you can stream content from without downloading it)
- Time shifting - recording a TV programme for later viewing.
- Debate - 'fragmented audiences' (Livingstone 2002) - a mass audience becoming more diverse in the content that they watch over time.
- TV - traditionally to watch TV you needed a tv licence unlike nowadays where you can watch it on any platform like ITV or BBC...
- Film - Before modern technology to watch movies you would have to visit the cinema or play them through a tape and VHS compare to nowadays where you can play it on media platforms such as Netflix.
- Video games - video games used to be played on big consoles which required a large amount of wires and other things unlike today where you can simply just play them on your phone or a console.
- Magazines/newspapers - traditionally newspapers had to be bought at a newsagents for a physical copy. however now you can just view it via the internet
- Radio - traditionally radio had to be listened to on a radio that wasn't very portable due to the size and weight however now they are built into are cars and we can listen anywhere
- Music - music used to have to be played via cassette tapes and to change song you would have to manually change the tape unlike nowadays where we can listen anywhere via our phones.
Technological convergence has impacted all of the above as when things where initially invented they all required a bit of manual effort to use and were not the most robust, however due to technological convergence devices have become very compact, portable, and robust. This change in technology makes all of the media much more accessible meaning it reaches a wider demographic compare to the traditional media as it was generally more expensive due to having to buy multiple pieces of hardware and meaning there is a higher power consumption, not to mention the small storage, large amount of wires, and maintenance issues.
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