lo1 conglomerates
Disney (cross media ownership/owns subsidiaries, produces films, comics, TV)
advantages - make more money, target a mass audience, horizontal and vertical integration
vertical integration - ability to control the production distribution and exchange via there own conglomerate and subsidiaries and distribute it to a wide audience via subsidiaries.
A conglomerate is a large corporation which consists multiple different companies all which operate in various industries but under one umbrella, they branch across many different sectors and do everything from manufacturing to media. Combining multiple different operations can lead to synergies and cross selling opportunities.
- cross media ownership/platforms
- audience pleasures - Rick Altman, McQuail
- conglomerates and ownership structures (Disney)
- Audience demographics (children, Adults)
- Above the line and below the line advertising
- media industries (Film conglomerate and independent company)
- Brands
- synergy - cross promotion through subsidiaries horizontal integration
- joint ventures
- public service broadcasters
- mainstream vs niche
ownership and brands from LO1.
Advertising from LO2.
Audiences and pleasures LO6 and LO3
Mass and niches LO5
